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overview

Backlinks remain one of the most important ranking factors for SEO in 2023. Using backlink checker tools allows you to monitor your backlink profile, identify toxic links, and uncover new link building opportunities. The top backlink analysis tools provide invaluable data to inform your link building strategy. Ahrefs stands out as the most powerful tool with comprehensive backlink data, rich metrics, and intuitive reporting. Other leading options include SEMrush for its extensive backlink database, Moz for its spam score metric, and Majestic for historic link data. Smaller tools like Monitor Backlinks and Linkody excel at tracking new links in real-time. Raven Tools and SEO SpyGlass offer excellent visualizations of backlink networks. For maximum insights, use Link Miner, GRyte, and Cognitive SEO which integrate with Google Analytics. Whether free or paid, these backlink checkers provide the visibility you need for successful link building and scaling SEO rankings.

10 Best Backlink Checker Tools

  • Ahrefs
  • SEMrush
  • Moz Pro's Link Explorer
  • Majestic SEO
  • Google Search Console
  • BuzzSumo
  • LinkMiner
  • Serpstat
  • CognitiveSEO
  • Monitor Backlinks


Ahrefs

Overview : Ahrefs is often touted as one of the best backlink checker tools in the SEO landscape. With an extensive database of live links, Ahrefs not only lets you monitor your website's backlinks but also spy on your competitors. This platform takes pride in updating its link index every 15 minutes, ensuring you get the freshest data at your fingertips.

Key Features:

  • Largest database of live backlinks
  • In-depth link analysis
  • Broken link checker
  • Competitor link analysis
  • Link intersect tool
  • Internal link analysis
  • URL rating and domain rating metrics
  • Real-time keyword mention alerts
  • Batch analysis for comparison
  • Extensive anchor text data

Benefits:

  • Fresh, real-time link data
  • Competitive analysis helps in strategizing link building
  • Identification of harmful or toxic links
  • Understand link distribution and type
  • Easy to use interface
  • Helps in identifying top referring domains
  • Insights into competitors' linking strategies
  • Access to historical link data
  • Regularly updated knowledge base and tutorials
  • Mobile app for monitoring on the go

Free Trial: Ahrefs offers a 7-day trial for $7. It provides complete access to its suite of tools, making it an invaluable week for any SEO enthusiast.

Cost And Different Packages (INR Price):

  • Lite: 7,000 per month
  • Standard: 13,000 per month
  • Advanced: 24,000 per month
  • Agency: 46,000 per month

(Note: Prices are approximations and can change based on current rates.)

SEMrush

Overview : SEMrush is not just a backlink checker; it's a comprehensive SEO toolkit that offers solutions from keyword research to site audits. When it comes to backlink analysis, SEMrush stands tall with a robust link index, providing insights into the link-building strategy of any domain.

Key Features:

  • Detailed backlink analysis reports
  • Anchor text distribution view
  • Backlink types and geolocation
  • Competitor backlink analysis
  • Link toxicity score for spam detection
  • Bulk backlink analysis
  • Visual backlink comparison
  • Historical backlink data
  • Domain authority score
  • Referring domain’s analysis

Benefits:

  • Comprehensive link data for any domain
  • Identification of potentially harmful links
  • Easy comparison with competitors
  • Understand link growth or decline over time
  • Discover link-building opportunities
  • Track and analyze anchor text strategy
  • Detect spammy or irrelevant links
  • Insights into domain's authority and health
  • Regularly updated and reliable data
  • Integrated with other SEMrush tools for holistic SEO

Free Trial: Normally, Semrush offers a 7-day trial to Semrush Pro. However, with our exclusive offer, you can take advantage of a 14-day free trial that will allow you to use the entire toolkit. Click on the link below to start your 2-week free trial of Semrush Pro.

Cost And Different Packages (INR Price):

  • Pro: 7,000 per month
  • Guru: 15,000 per month
  • Business: 30,000 per month
  • Enterprise: Custom pricing

(Note: Prices are approximations based on historical data and can change.)

Moz Pro's Link Explorer

Overview :
Moz is an authoritative name in the world of SEO. The Moz Pro suite includes the Link Explorer, which offers valuable insights into the backlink profile of any domain. It uses the proprietary Domain Authority (DA) and Page Authority (PA) metrics, which are often cited by SEO professionals worldwide.

Key Features:

  • Extensive link index updated regularly
  • Proprietary DA and PA metrics
  • Inbound link analysis
  • Link intersect to discover shared linking domains
  • Anchor text insights
  • Discovered and lost backlinks report
  • Spam score to detect harmful links
  • Top pages report for a domain
  • Competitive analysis for backlinks
  • Domain comparison tool

Benefits:

  • Access to trusted Moz metrics like DA and PA
  • Identify and capitalize on link opportunities
  • Understand competitors' backlink strategies
  • Protect your site from spammy links
  • Data-driven insights to improve SEO strategies
  • Reliable and frequently updated link database
  • Clear, actionable insights
  • Seamless integration with other Moz Pro tools
  • User-friendly interface
  • Community and educational support via the Moz Blog

Free Trial: Moz Pro, including the Link Explorer, offers a 30-day free trial. You can access the full suite of tools during this period, diving deep into backlink analysis and other SEO metrics.

Cost And Different Packages (INR Price):

  • Standard: 7,500 per month
  • Medium: 15,000 per month
  • Large: 30,000 per month
  • Premium: 45,000 per month

(Note: Prices are approximations based on historical data and can change.)

Majestic SEO

Overview :
Majestic is a specialized tool focusing exclusively on backlinks. Known for its expansive link index and unique metrics like Trust Flow and Citation Flow, Majestic is a favorite among many SEO professionals and agencies.

Key Features:

  • Extensive link database
  • Trust Flow and Citation Flow metrics
  • Link profile visualization tools
  • Referring domains and IP data
  • Lost link analysis
  • Historical backlink data
  • Backlink breakdown (text, nofollow, redirect, etc.)
  • Topical link analysis
  • Anchor text distribution
  • Backlink alerts

Benefits:

  • Detailed insights into any domain’s backlinks
  • Understanding and improving Trust Flow
  • Detect and rectify bad or broken backlinks
  • Monitor competitors' linking domains
  • Real-time alerts for newly gained or lost links
  • Comprehensive understanding of link profile
  • Ability to explore links topically
  • Intuitive charts and visualizations for link data
  • Raw data export capabilities
  • Rich developer API for custom applications

Free Trial: Majestic offers a limited free version. For comprehensive access, they have a Silver package trial available at a minimal cost, providing an in-depth exploration of its features.

Cost And Different Packages (INR Price):

  • Lite: 3,000 per month
  • Pro: 5,000 per month
  • API: 20,000 per month

(Note: Prices are approximations based on historical data.)

Google Search Console

Overview :
Google Search Console (formerly Google Webmaster Tools) is an essential, free tool offered by Google to manage and monitor your site's presence in Google's search results. One of its integral features is the backlinks report, which showcases who links to your website.

Key Features:

  • Display of total external backlinks.
  • Top linking domains.
  • Most linked-to pages.
  • Top linking text.
  • Latest links report.
  • Internal links data.
  • Manual actions report for unnatural links.
  • Mobile usability report.
  • Search performance for clicked links.
  • Rich results status reports.

Benefits:

  • Direct insights from Google.
  • Ability to disavow harmful links.
  • Insights on pages that attract the most links.
  • Overview of anchor texts used.
  • Understand the link growth over time.
  • Check internal linking strategies.
  • Monitor and fix potential penalties from unnatural links.
  • No cost involved.
  • Integrate with other Google tools.
  • Measure the impact of your backlinking efforts on search traffic.

Free Trial: Google Search Console is entirely free for website owners. All you need to do is verify the ownership of your site to gain access to its extensive features.

Cost And Different Packages (INR Price):
Not applicable, as Google Search Console is free.

(Note: Prices are approximations based on historical data.)

BuzzSumo

Overview :
BuzzSumo is a powerful tool that helps users discover the most shared and trending content across the web. While primarily known for content discovery, it also has a backlink checking feature that lets you see who has linked to any piece of content.

Key Features:

  • Content discovery by topic or domain.
  • Backlinks associated with specific content.
  • Alerts for new backlinks.
  • Most shared content insights.
  • Influencer identification based on content.
  • Time-based content analysis.
  • Exportable link reports.
  • Domain comparison for link and share data.
  • Content type filter for link data.
  • Visual graphs for link and share metrics.

Benefits:

  • Find content ideas that attract backlinks.
  • Immediate insights on who's linking to your content.
  • Monitor competitor backlinking strategies.
  • Discover industry influencers.
  • Understand content virality and its link impact.
  • Extract and analyze data for client reports.
  • Get real-time backlink alerts.
  • Analyze content performance over different periods.
  • Dive deep into link data with filtering.
  • Intuitive user interface.

Free Trial: BuzzSumo offers a 30-day free trial which gives users access to all its premium features including the backlink checker.

Cost And Different Packages (INR Price):

  • Pro: 5,500 per month
  • Plus: 8,500 per month
  • Large: 28,000 per month
  • Enterprise: Custom pricing based on requirements.

(Note: Prices are approximations based on historical data.)

LinkMiner

Overview :
LinkMiner, a product of Mangools, is a specialized tool to check backlinks. Its unique selling proposition is the ability to find and evaluate backlinks with specific, actionable data. Users can get insights into the link strength, social signals, and more with an intuitive interface.

Key Features:

  • Evaluate backlink strength with Link Strength score.
  • Historical data about lost and newly acquired backlinks.
  • Live preview of backlinking pages.
  • Advanced filtering options.
  • Save backlinks for later review.
  • Integration with other Mangools tools.
  • Check competitors' backlinks.
  • Referring domains data.
  • Backlinks from same domain grouping.
  • Backlinks categorized by dofollow, nofollow, deleted, and more.

Benefits:

  • Simplified backlink analysis.
  • Comprehensive insights into backlink profile changes.
  • Efficient competitor backlink spying.
  • Prioritize backlink outreach with Link Strength metric.
  • Integrate insights with Mangools' suite for holistic SEO.
  • Save and organize crucial backlinks for future strategies.
  • User-friendly dashboard for beginners and pros alike.
  • Frequent database updates.
  • Cost-effective solution.
  • Responsive customer support.

Free Trial: LinkMiner offers a 10-day free trial, letting users experience its comprehensive backlink checking capabilities without any limitations.

Cost And Different Packages (INR Price):

  • Basic: 2,900 per month
  • Premium: 4,900 per month
  • Agency: 9,900 per month

(Note: Prices are approximations based on historical data.)

Serpstat

Overview :
Serpstat is a comprehensive SEO platform, boasting a powerful backlink analysis tool. Originating as a keyword research tool, it has grown to offer robust solutions in the realm of backlink analysis, providing a detailed look at any website's backlink structure.

Key Features:

  • Backlink dashboard with comprehensive metrics.
  • Link distribution by anchor, domain, and zones.
  • New and lost backlink reports.
  • Batch domain analysis.
  • Referring domains and pages reports.
  • Top pages based on backlinks.
  • Internal link analysis.
  • Competitor backlink strategies.
  • Link quality score.
  • Advanced data filters.

Benefits:

  • Detailed insights into backlink profiles.
  • Efficiently monitor link-building campaigns.
  • Uncover harmful links with link quality score.
  • Streamlined data presentation for clarity.
  • Batch analysis for bulk domain checks.
  • Multiple tools integrated into one platform.
  • Visual reports for easy understanding.
  • Data export capabilities.
  • Regularly updated database.
  • Active community and educational resources.

Free Trial: Serpstat provides a limited free version with some constraints. Their premium features can be unlocked with a 7-day free trial.

Cost And Different Packages (INR Price):

  • Lite: 3,500 per month
  • Standard: 7,000 per month
  • Advanced: 14,000 per month
  • Enterprise: 28,000 per month

(Note: Prices are approximations based on historical data.)

Monitor Backlinks

Overview :
Monitor Backlinks stands true to its name, delivering straightforward and efficient backlink tracking capabilities. Tailored mainly for link builders and digital marketers, it simplifies the process of keeping tabs on your backlinks and your competitors'. With this tool, staying informed and reacting promptly to changes becomes a breeze.

Key Features:

  • Real-time backlink checker.
  • Daily updates on backlink status.
  • Domain and Page authority metrics.
  • Competitor link spying.
  • Link visualization with charts.
  • Keyword rank tracker.
  • Negative SEO detection.
  • Disavow tool integration.
  • Alerts for backlink status changes.
  • Comprehensive link data filters.

Benefits:

  • Immediate insights on backlink gains and losses.
  • Efficient competitor link monitoring.
  • Metrics to gauge link quality.
  • Visual representations for easy data digestion.
  • Safeguard against negative SEO attacks.
  • Stay informed with instant alerts.
  • Streamline disavowal process.
  • Improve strategy with keyword rank insights.
  • User-friendly interface suitable for all skill levels.
  • Time-efficient link management.

Free Trial: Monitor Backlinks offers a 30-day free trial, ensuring users get a hands-on experience with all its tools and features.

Cost And Different Packages (INR Price):

  • Start: 2,300 per month
  • Plus: 4,800 per month
  • Professional: 9,500 per month

(Note: Prices are approximations based on historical data.)

CognitiveSEO

Overview :
CognitiveSEO is a holistic digital marketing platform, designed to offer users a comprehensive suite of SEO tools. Among its repertoire, the backlink analysis tool shines brightly, helping digital marketers understand their site's backlink profile in depth. Leveraging advanced algorithms, CognitiveSEO offers a unique way of viewing and interpreting backlink data, presenting it in a visually appealing and easily digestible manner.

Key Features:

  • In-depth link analysis.
  • Instant backlink checker.
  • Link visualization tools.
  • Broken link detection.
  • Link strength and influence metrics.
  • Unnatural link detection.
  • Backlink profile comparisons (with competitors).
  • Historical backlink data.
  • Anchor text distribution analytics.
  • Advanced filtering and sorting options.

Benefits:

  • Gain a panoramic view of your entire backlink landscape.
  • Detect and manage potentially harmful links.
  • Visualize complex link networks with ease.
  • Efficiently uncover and rectify broken backlinks.
  • Prioritize efforts with link strength indicators.
  • Benchmark against competitors and identify gaps.
  • Track backlink evolution over time.
  • Understand and optimize anchor text strategies.
  • Sift through vast backlink data effortlessly.
  • Benefit from regular tool updates and improvements.

Free Trial: CognitiveSEO offers a 7-day free trial, allowing users to explore the full array of features and benefits of their backlink checker tool and other integrated utilities.

Cost And Different Packages (INR Price):

  • Start: 7,500 per month
  • Business: 15,000 per month
  • Enterprise: Custom pricing based on specific requirements.

(Note: The prices mentioned are approximations based on past data. For accurate and updated pricing, you should check the official website or contact CognitiveSEO directly.)

Conclusion

In the intricate tapestry of SEO, backlinks remain a cornerstone, holding immense power in determining a website's authority, relevance, and overall rank on the search engines. With the vast digital landscape constantly evolving, keeping tabs on one's backlink profile isn't just beneficial—it's imperative. The right backlink checker tool can make this complex task significantly more manageable, offering insights that can shape your strategy, monitor competitors, and ensure that your backlink profile remains healthy.

From free options like Google Search Console that provide a direct line of communication with the search giant, to comprehensive platforms like Ahrefs and CognitiveSEO that delve deep into the nuances of backlink analysis, there's a tool for every need and budget. Each offers unique features and benefits, but all emphasize the need for a proactive approach to link management in today's digital world. As you explore the options and harness their potential, you position your website for greater visibility, authority, and success in the increasingly competitive digital realm.

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