The Evolution of Retail Media! From In-Store Displays to Programmatic CTV

Retail media is shaping the future of digital advertising and has emerged as one of the most powerful forces in programmatic growth. Yet, despite its rapid expansion, it remains a misunderstood space.

The term “retail media” often gets mixed up with retail marketing, shopper marketing, and trade marketing. While these concepts overlap, they aren’t the same as a Retail Media Network (RMN)—a digital advertising ecosystem owned and operated by retailers to monetize their online and offline audiences.
 

So, why is retail media suddenly in the spotlight?

Retail media advertising operates right at the moment of purchase. Traditionally, this meant physical displays, in-store promotions, checkout aisle placements, or co-branded coupons between brands and retailers. These tactics nudged customers toward a final decision at the point of sale.

Historically, retail media was limited to brick-and-mortar environments, directly tied to in-store sales. While mass advertising—like a prime-time TV ad—built brand awareness, it was the eye-catching product display at the store that sealed the deal.

But now, digital retail media has rewritten the rules. The internet has brought the "point of sale" to every screen, device, and platform. The ability to reach consumers at their most decisive moments has made retail media a must-have strategy for brands—and a lucrative revenue stream for retailers. With deep expertise in retail media marketing, Adomantra empowers brands and retailers to maximize their retail media potential, driving measurable growth and engagement. Let’s find out more about it!
 

From Storefronts to Screens - The Retail Media Shift

The evolution of retail media is undeniable. What once relied on physical store displays has now evolved into a full-fledged digital advertising ecosystem. Today, retailers have become media owners, leveraging their first-party data to drive targeted advertising across multiple digital touchpoints.

Adomantra is at the forefront of this transformation. Our cutting-edge digital advertising solutions help brands leverage retail media networks to drive conversions, maximize ad spend, and enhance shopper engagement. With real-time analytics and programmatic capabilities, we ensure that your brand reaches the right customer at the right moment.

Why Retailers Are Investing in Retail Media Advertising

Retail media is growing because it drives measurable results. Traditional ads build awareness, but retail media links exposure to purchase. Retailers now offer advertisers:

• First-Party Data Access: Retailers have rich shopper data, allowing for hyper-targeted advertising.
• Closed-Loop Attribution: Advertisers can track every dollar spent to actual sales.
• Brand Safety & Relevance: Ads are placed in a purchase-driven environment, ensuring high conversion rates.

We enable businesses to tap into these opportunities. By integrating advanced AI-driven solutions, we empower brands to optimize campaigns, allocate budgets effectively, and measure impact in real-time.
 

How We Drive B2B Growth with Intelligent Retail Media Solutions

We don’t just place ads; we build strategies that drive business transformation. Our deep expertise in AI-driven programmatic advertising, real-time data analytics, and omnichannel media execution makes us the preferred partner for forward-thinking brands.

What we offer to you- 

We help businesses scale their digital footprint, ensuring maximum visibility, higher conversions, and a stronger brand presence in an increasingly competitive market.
 

Case Study: Driving Performance with a Holistic Digital Media Strategy

Adomantra recently executed a high-impact digital campaign for a leading financial services brand. The challenge was to enhance brand awareness, recall value, and market share, particularly among blue-collar workers aged 22-55 across key metropolitan markets.

Strategic Approach:

• Programmatic Guaranteed Deals & Open Buying: Ensuring optimal ad placements across display, video, and mobile channels.
• Native Advertising & Direct Buying: Leveraging handpicked inventories for precise targeting.
• Affiliate & Brand Integration: Driving engagement through trust-building and influencer-backed testimonials.
• Performance-Based Advertising: Using CPA, app installs, surveys, and targeted display ads for maximum ROI.

Remarkable Outcomes-

• Ranked #1 on Play Store search for key industry terms.
• Market share grew from 5% to 18% in just one month.
• 1M+ downloads with over 44K customer reviews.
• 60% install-to-registration conversion rate, ensuring high user engagement.
• 70% of registered users applied for services, leading to exponential business growth.

This campaign underscores how Adomantra’s expertise in data-driven programmatic advertising delivers tangible business results that go beyond impressions and clicks.
 

About Adomantra

We’re revolutionizing retail media by making real-time bidding smarter, faster, and more profitable. Our AI-driven programmatic solutions ensure brands connect with the right audience across every channel, maximizing the impact of every ad dollar. Through cutting-edge automation, predictive analytics, and a data-first approach, we’re helping businesses scale their retail advertising, from traditional in-store displays to the dynamic world of programmatic CTV.
 

Frequently Asked Questions 

Q. What is the main benefit of digital retail media for retailers?
A. Digital retail media enables retailers to monetize their platforms by offering targeted advertising to brands. It enhances customer engagement, improves sales, and maximizes ad spend efficiency through data-driven insights.

Q. What is the projection for retail media spend?
A. The global digital retail media advertising spend was estimated at $114.4 billion in 2022, with projections indicating it will surpass $176 billion by 2028. 

Q. How does a retail media network work?
A. A retail media network allows retailers to offer advertising opportunities on their digital platforms. Brands can target specific audiences based on shopping behavior, driving relevant ads across websites, apps, and connected TV (CTV) environments.

Q. Why are retail media networks growing?
A. Retail media networks are growing due to the shift towards digital advertising, as retailers leverage customer data to deliver more precise, effective ads. Adomantra, as a leading digital agency, provides AI-driven solutions to help brands maximize their retail media investment.