How Adomantra is Powering Retail Media Networks: The Next Big Thing in Connected TV (CTV) Advertising

How Adomantra is Powering Retail Media Networks

Retail Media Networks (RMNs) are taking over digital advertising, and the numbers prove it—U.S. retail media ad spend will hit $54.85 billion in 2024, with CTV alone accounting for $28 billion. The reason? First-party data is the new gold. With third-party cookies on the way out, brands need smarter ways to reach high-intent shoppers and RMNs offer exactly that. Top retail media networks are extending their first-party data beyond e-commerce sites, fueling precision-targeted ads across CTV, mobile, and digital platforms. 

But here’s the catch—activating RMNs for CTV at scale isn’t plug-and-play. You need AI-driven automation, real-time bidding, and audience intelligence to ensure ads reach the right person, at the right time, on the right screen. That’s where Adomantra steps in. We help brands:

• Turn first-party data into CTV ad gold—reach real buyers, not just broad demographics.
• Optimize in real time—our AI ensures ads perform at peak efficiency, 24/7.
• Measure what matters—track ad views, in-store visits, and online purchases seamlessly.

In today’s competitive digital landscape, Retail Media Networks and CTV are the power duo that brands can’t ignore. The brands that embrace this shift will dominate the next era of digital advertising—those that don’t will fall behind. Ready to scale? Let’s make it happen with Adomantra! 

Retail Media Networks + CTV = Unstoppable Growth

Connected TV (CTV) has revolutionized advertising, blending the power of television with data-driven precision. According to eMarketer, U.S. retail media network CTV ad spend will skyrocket to $5.63 billion by 2027.

But why is this shift happening? Retail Media Networks hold the key. These platforms, powered by first-party consumer data, allow brands to target high-intent audiences across CTV, mobile, display, and video ads. Unlike traditional TV advertising, which relies on basic demographics, CTV + RMNs enable real-time targeting based on shopping behavior, purchase history, and in-market intent.

We integrate RMN-driven audience intelligence into CTV campaigns, ensuring your ads reach the right audience, at the right time, on the right screen. Whether it’s a shoppable ad on Amazon Prime Video or a targeted video campaign on Roku, we optimize your ad placements for maximum conversions.

How Adomantra is Driving Retail Media Success for Brands

Retailers and advertisers face a common challenge: scaling first-party data across multiple channels. Many lack the expertise to effectively integrate Retail Media Networks into their CTV advertising strategy. This is where we excel.

• AI-Powered Audience Targeting: We use predictive analytics and machine learning to segment audiences based on real-time shopping behavior, ensuring your ads reach active buyers.
• Programmatic CTV Advertising: We execute high-impact CTV campaigns across various retail marketing networks, using their first-party data to optimize engagement.
• Cross-Channel Attribution & Optimization: We track every impression, engagement, and purchase, giving brands full-funnel visibility to measure success and adjust strategies dynamically. 
• Dynamic Creative Optimization (DCO): Personalization is key. Our AI-powered system tailors ad creatives based on user behavior, location, and interests, leading to higher CTRs and conversions.
• Omnichannel Integration: We seamlessly connect Retail Media Networks with CTV, mobile, desktop, and in-store advertising, creating a unified and impactful brand experience.

Case Study: Adomantra Elevates CTV Advertising for a Leading Jewelry Brand

A renowned jewelry brand sought to enhance sales of its wedding jewelry collection but faced challenges in effectively reaching high-intent buyers through Connected TV (CTV). Their existing campaigns lacked precision, resulting in high ad waste and suboptimal engagement.

The Challenge

Despite having a well-established digital presence, the brand’s CTV campaigns were not delivering the expected ROI. Key challenges included:

• Low audience precision – Ads were reaching broad demographics rather than targeting potential brides. 
• Lack of real-time optimizations – Campaigns lacked dynamic adjustments based on live performance data. 
• Poor attribution tracking – Difficulty linking CTV ad views to actual in-store or online purchases.

Adomantra’s Solution

We deployed an AI-powered, data-driven strategy to optimize their CTV advertising and maximize results. By integrating first-party data with premium CTV platforms, refining audience targeting, and leveraging AI for real-time bidding and dynamic ad personalization, we ensured ads reached the most relevant shoppers. Additionally, an advanced attribution system provided full visibility into campaign performance, linking ad exposure to actual conversions.
 

The Results

• 270% increase in ROAS (Return on Ad Spend) – Ads reached high-intent shoppers, leading to more conversions. 
• 45% boost in engagement rates – Hyper-personalized ads resulted in higher viewer retention and interaction. 
• 60% reduction in wasted ad spend – AI-driven bidding ensured the budget was allocated to the most valuable audiences. 
• 40Mn+ impressions achieved – Expanding the brand’s reach across relevant platforms. 
• Achieved CTR of 0.6% – Surpassing the estimated range of 0.4%-1%. 
• Seamless omnichannel impact – By integrating Retail Media Networks with CTV, cross-channel engagement increased by 2.5X.

DISCLAIMER: For privacy reasons, we don’t disclose brand names in our case studies. All insights and results are presented in a generalized manner to maintain confidentiality while showcasing our expertise. 

Why B2B Brands Need Retail Media Networks for CTV Advertising

Brands that fail to adapt to Retail Media Networks risk losing market share, efficiency, and ROI. Here’s why B2B advertisers should prioritize this strategy:

• High-Intent Targeting – RMNs leverage transactional data, not just cookies, making targeting more accurate.
• CTV’s Explosive Growth – Consumers spend 87% more time on streaming TV than traditional cable.
• Measurable ROI – Closed-loop attribution connects ad views to actual sales, providing unmatched transparency.
• Ad Fraud Prevention – RMNs provide premium, brand-safe inventory, reducing the risk of fraudulent impressions.

With Adomantra, businesses can maximize their Retail Media investments, ensuring every dollar spent translates into real, measurable business impact.

Adomantra’s Competitive Edge in Retail Media & CTV

Not all digital marketing companies understand the science of first-party data, programmatic CTV, and Retail Media Networks. Adomantra stands apart because:

• We are pioneers in AI-driven advertising – delivering predictive analytics, machine learning, and automation at scale.
• We integrate seamlessly with top RMNs – Amazon Ads, Walmart Connect, Target Roundel, and more.
• We specialize in full-funnel marketing – from awareness to purchase, ensuring maximum customer lifetime value.
• We deliver measurable impact – 300%+ ROI improvements for clients across industries.

By choosing Adomantra, brands gain an unfair advantage in digital advertising.
 

Ready to Dominate Retail Media Networks with CTV?

The future of advertising is data-driven, automated, and omnichannel. Brands that fail to leverage first-party data and CTV will fall behind.

Partner with Adomantra to unlock the full potential of Retail Media Networks and Connected TV advertising. Let’s scale your business with AI-driven precision and measurable results.

Adomantra – Powering the Future of Retail Media Advertising!

Frequently Asked Questions

What are retail media networks?
Retail Media Networks (RMNs) are advertising platforms run by retailers that use first-party shopper data to deliver highly targeted ads across digital channels like CTV, display, and mobile.

What are the different types of media networks?

• Onsite RMNs – Ads within a retailer’s website or app (e.g., Amazon Ads).
• Offsite RMNs – Ads on external platforms using retailer data (e.g., CTV, social media).
• In-store RMNs – Digital screens and kiosks inside retail stores.

What are the biggest retail media networks?
Amazon Ads, Walmart Connect, Target Roundel, Best Buy Ads, and Instacart Ads are leading the $54.85 billion RMN industry in 2024.

What are examples of CTV advertising?

• Shoppable CTV ads – Viewers can buy directly from an ad.
• Dynamic personalized ads – AI-driven ads tailored to users’ behavior.

Retail Media CTV ads – Adomantra helps brands leverage RMNs to run high-impact CTV campaigns.