How Our Client Scored Big Wins with Adomantra’s Programmatic Ad Campaign

Digital advertising is evolving at lightning speed, and brands that leverage automation, AI-driven insights, and real-time optimization are the ones seeing extraordinary results. The global programmatic advertising market is projected to reach $116 billion in 2029, accounting for nearly 90% of digital display ad spending. Brands that fail to adapt risk falling behind as competition intensifies.

Programmatic advertising enables businesses to serve hyper-targeted ads with precision and efficiency. Studies show that brands using programmatic achieve 30% higher engagement rates and 25?tter ROI compared to traditional methods.

Gone are the days of broad, one-size-fits-all campaigns. Today, brands must engage with the right audience, at the right moment, on the right platform—without wasted ad spend. That’s where Adomantra steps in. By harnessing the power of programmatic technology, we help brands optimize their ad strategies, maximize ROI, and achieve tangible business growth.

Let’s explore how programmatic advertising revolutionizes ad campaigns and examine how Adomantra helped Renault achieve outstanding success.
 

1. How Programmatic Advertising Delivers High-Impact Campaigns

Programmatic advertising automates ad buying using data-driven algorithms, eliminating inefficiencies and ensuring brands connect with their ideal audiences. By analyzing user behavior, interests, and demographics, programmatic platforms enable advertisers to:

• Target with precision – Ads are served to users based on browsing habits, location, and online interactions. 
• Leverage real-time bidding (RTB) – Brands bid for ad placements in milliseconds, ensuring optimal ad delivery. 
• Optimize dynamically – AI-powered adjustments enhance performance and reduce wasted spend.

Instead of relying on traditional, broad targeting methods, programmatic advertising ensures that every impression counts.
 

2. The Kwid Campaign: "Live for More" – Reaching Adventurous Audiences

For Renault’s Kwid, we launched the “Live for More” campaign targeting bold, young adventurers. By leveraging programmatic advertising, we zeroed in on users passionate about travel and exploration.

• Tactics Used:
  • Dynamic video ads and engaging display creatives.
  • Ads placed on outdoor blogs and travel-related websites for relevance.
• Results:
  • Total Reach: Over 202 million users, boosting Renault’s brand visibility by 45%.
  • Engagement Rate: Averaged 4.8%, with 9.6 million active interactions.

With programmatic, we focused on user behavior, ensuring the ads reached the right people at the right time.
 

3. Programmatic Advertising for Families: The Triber’s “Life on Demand”

Renault’s Triber campaign focused on busy families seeking flexibility and space. Using programmatic advertising, we targeted parents browsing family content, parenting blogs, and travel websites.

• Tactics Used:
  • Highlighted Triber’s spacious and adaptable design through tailored ads.
  • Real-time optimization to improve performance.
• Results:
  • Lead Generation: Increased by 28%, generating 540 qualified leads during the campaign.
  • Sales: Achieved a conversion rate of 5%, resulting in 28,000 units sold.

This approach made the campaign highly efficient and effective for a family-oriented audience.
 

4. The Power of Real-Time Optimization in Programmatic Advertising

A standout feature of programmatic advertising is its ability to adjust campaigns in real-time. For both the Kwid and Triber campaigns, we closely monitored performance metrics like engagement and conversion rates.

• When a particular creative performed well, we increased its exposure.
• If a specific audience segment showed higher engagement, budgets were reallocated instantly.

This ensured every dollar spent delivered maximum impact and drove measurable results.
 

5. Multi-Platform Reach: Expanding Renault’s Visibility

This enables you to run ads across multiple Programmatic advertising platforms, ensuring consistent visibility wherever your audience is active.

• Platforms Used: Social media, websites, YouTube, and mobile apps.
• Key Metric: Achieved a viewable rate of 65%, surpassing the automotive benchmark of 60%.

By being present across platforms like Facebook, Instagram, and YouTube, Renault’s campaigns became omnipresent, boosting awareness and conversions.
 

6. Why Programmatic Advertising Works

Programmatic advertising combines precision targeting, real-time optimization, and automation to reduce waste and maximize results.

• Reduction of Invalid Traffic: With IAS tags, invalid clicks decreased by 35%, ensuring 98% qualified traffic.
• Brand Engagement: Campaign engagement rates averaged 4.8%, far exceeding industry standards.

By leveraging programmatic, brands like Renault connected with their audience more effectively, driving tangible results and ROI.  
 

Frequently Asked Questions 

1. How does programmatic advertising find the right audience?
It uses advanced algorithms to target users based on their online behavior, interests, and demographics. Adomantra can help you reach the right audience for maximum impact.

2. Can programmatic advertising adjust during campaigns?
Yes, it allows real-time changes based on performance. With Adomantra’s expertise, you can ensure your campaigns stay optimized throughout.

3. Is programmatic cost-effective?
By targeting relevant users, it reduces wasted ad spend and increases ROI.

4. What types of ads can you run?
You can run display ads, video ads, and social media campaigns across multiple platforms.

5. How do you measure programmatic success?
Programmatic gives you real-time analytics, so you can track clicks, engagement, and conversions to measure performance.